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HIGHLIGHT: Smart PR as a Tool for Growth

18th January 2018 09:00 - 12:00 Highlights
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Event description

Is there a place for traditional PR in the digital age? Do you really need to use press releases, or will your social media channels do? We explore the ever-relevant storytelling for your brand, and consider how good old fashioned PR can support your business objectives. From growth to value-building, your exit strategy to launch, public relations is far from a dead tool and has more relevance than ever. We’ll also consider what to do in a PR crisis that’s out of your control, and help you understand how to quantify and value traditional media.

About the speaker

Angie Petkovic , Apt Marketing & PR

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Angie is Managing Director at apt marketing & pr, who has a lot of commercial experience (she doesn't like to say how much), and a passion for what PR & Marketing can do for your business. She originally established apt, specifically to deliver the high-calibre service she couldn't find when running her own business; one which joins everything up and takes the pressure off the business owner, not add to it!

Location

The Growth Hub Oxstalls Campus Oxstalls Lane GL2 9HW

Event organised by

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The Growth Hub - Oxstalls

The Growth Hub is based at the University of Gloucestershire’s Oxstalls Campus in Gloucester. Partnered with both the University and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.


Key themes Export Icon Finance Icon Innovation Icon Operations Icon People & Skills Icon Sales & Marketing Icon Strategy Icon

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09:00 - 12:00
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